Project Insomnia is many things, but in this context it is simply a "braindump" of whatever I happen to be thinking/reading/watching/doing at the moment. Parental guidance suggested.
You could eat all day at Ikea, and you may need to. The shortest path through the 290,000-square-foot store opening today in East Palo Alto runs more than half a mile. On average, customers spend more than two hours in Ikea stores, which means many people stay a lot longer.
Wait a month and you can eat at Ikea 30 minutes before the store even opens for the day. On Oct. 1 the ground-floor bistro will begin serving breakfast starting at 9:30 a.m. every day but Friday and Saturday, when the gates to coffee and cinnamon buns open at 8:30 a.m.
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