Project Insomnia is many things, but in this context it is simply a "braindump" of whatever I happen to be thinking/reading/watching/doing at the moment. Parental guidance suggested.

John Ritter, whose portrayal of the bumbling but lovable Jack Tripper helped make the madcap comedy series "Three's Company" a smash hit in the 1970s, has died of a heart problem, his publicist said Friday. He was 54.I grew up watching "Three's Company". Of course I didn't get the main joke of the premise, that Jack was pretending to be gay so he could live in the apartment, until much later. It didn't matter--I loved that show.
Ritter became ill Thursday while working on ABC's "8 Simple Rules ... For Dating My Teenage Daughter," the show that became the actor's big television comeback, said Susan Wilcox, his assistant of 22 years.
The cause of his death was a tear in the aorta, the result of an unrecognized flaw in his heart, said his publicist, Lisa Kasteler. He died at Providence St. Joseph Medical Center shortly after 10 p.m. Thursday. Surgeons unsuccessfully attempted to save him.
"Project Insomnia" and "project-insomnia.com" ™ & SM; site contents © Andrew Rich except where noted.