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Project Insomnia

Project Insomnia is many things, but in this context it is simply a "braindump" of whatever I happen to be thinking/reading/watching/doing at the moment. Parental guidance suggested.

Tuesday, March 09, 2004

Anything's better than "Say Hey, Come Out And Play"

Chronicle staff writer George Raine has a well-written piece about the advertising campaigns and strategies for the Giants and A's this year.
The A's campaign to sell tickets at Network Associates Coliseum, like their style on the field, attempts to attract ticket-buyers by promoting a hip, young roster and a winning tradition. It's a stereotype both teams hate, but the Giants "old money" is countered by the A's "bootstrap" image.
Note: There's a spoiler in there about a clever A's ad coming up this summer.
|| Andrew, 9:15 PM || ||

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