Project Insomnia is many things, but in this context it is simply a "braindump" of whatever I happen to be thinking/reading/watching/doing at the moment. Parental guidance suggested.
Gmail was promoted in a campy press release that had Google founders saying "Heck, Yeah" to offering mail that could help people search, store and manage messages for a lifetime. Some took the April 1 announcement as joke, along with a job posting on the company's Web site on the same day, seeking staff for a space mission with a project dubbed the "Google Copernicus Hosting Environment and Experiment in Search Engineering" (GCHEESE). A Google representative denied that Gmail was a hoax.
With Gmail, Google will become a prime repository for personal profiles or life memories, a goal Microsoft researcher Gordon Bell aspires to do with his MyLifeBits Project. Because many people wouldn't have to delete e-mail, they could potentially search for communications a year or two, or 10 in the past, with ease.
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