Project Insomnia is many things, but in this context it is simply a "braindump" of whatever I happen to be thinking/reading/watching/doing at the moment. Parental guidance suggested.

The world's most prolific and most publicized colony of captive Magellanic penguins will celebrate two decades at the San Francisco Zoo in the most proper of ways: a weekend tea party with china, the traditional theme for 20th anniversaries.
It is not, even remotely, the strangest thing they've done. Some ended up in Lisbon for the 1998 world's fair. Others appeared in the window of Wilkes Bashford's San Francisco clothing store. And one spent a day on the loose in a New York warehouse.
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