Project Insomnia is many things, but in this context it is simply a "braindump" of whatever I happen to be thinking/reading/watching/doing at the moment. Parental guidance suggested.
During the off-season, the Giants carted off the old signs and put up new ones, at a cost estimated at more than $1 million. Ushers attended training sessions, where they were urged -- politely but firmly -- to call the ballpark by its newly minted name as often as possible.A poll alongside the article asks readers when they will start calling the stadium SBC Park. As of this posting, the results are 4% "Immediately", 5% "Eventually", 81% "Never", and 11% "Here's the deal, Giants. You win the World Series..." with 663 votes cast.
"It's another B.S. corporate name,'' said longtime fan Rob Shapiro. "Totally meaningless. Just white noise. In today's era, everything is for sale.''
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