Project Insomnia is many things, but in this context it is simply a "braindump" of whatever I happen to be thinking/reading/watching/doing at the moment. Parental guidance suggested.
It bounces up and down in wild, unpredictable spurts. After shooting to dizzying heights, it plunges to earth, leaving an uneasy, unsettled feeling.
Is that Disney stock prices these days? Or chairman Michael Eis- ner's job prospects?
No, it's the new $60 million thrill ride in Anaheim, the Twilight Zone Tower of Terror, the company's latest attempt to turn things around and snatch back its heritage of magic and paying customers.
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