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Project Insomnia

Project Insomnia is many things, but in this context it is simply a "braindump" of whatever I happen to be thinking/reading/watching/doing at the moment. Parental guidance suggested.

Thursday, May 27, 2004

No Chocolate Bugs, Please

The Mercury News business section includes this article about Cold Stone Creamery and how they're moving up in Entrepreneur magazine's list of fastest growing franchises.
Cold Stone attracts customers by offering a twist on conventional ice cream cones and cups: custom-mixing premium ice cream with a choice of edible frills including marshmallows, coconut flakes, Gummi Bears, M&M's, pistachios, bananas or bits of Kit Kat and Snickers bars. The ingredients are swirled together atop a refrigerated granite slab -- the ``cold stone.''

First-timer Ginny Cullen, a real estate agent from Morgan Hill who visited a Cold Stone Creamery last week, opted for chunks of pecans mixed in to a heaping serving of butter pecan ice cream.

``I didn't know they did all this,'' Cullen said between bites one recent afternoon at a Cold Stone outlet at Westfield Shoppingtown Oakridge mall in San Jose. ``With the quality and everything they do, I will be a repeat customer.''
Something I didn't know until today was that Cold Stone was not the first to use the "cold stone" concept – Marble Slab came first. I wonder about the history there.
|| Andrew, 4:08 PM || ||

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