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Project Insomnia

Project Insomnia is many things, but in this context it is simply a "braindump" of whatever I happen to be thinking/reading/watching/doing at the moment. Parental guidance suggested.

Tuesday, June 15, 2004

Spare the air

The Chronicle reports this morning that BART will offer free rides on "Spare the Air" days this summer (days when the Bay Area is in danger of violating federal air management standards).
BART logoThe free-ride program is the Bay Area's first attempt at a regional incentive program to use mass transit and reduce air pollution. Although other cities have tried something similar -- with mixed results -- local officials say it is the biggest free-ride experiment yet.

"This has never been done at this kind of level before anywhere in the United States,'' said Teresa Lee, a spokeswoman for the Bay Area Air Quality Management District, which is under pressure to improve the region's air quality.
This is a terrific idea, in my view, though it will need to be adequately publicised the night before each free morning to make sure commuters know about the availability of free rides the next day.
I've loved BART ever since the first time I lived in the Bay Area back in the early 80s. Unfortunately I probably won't be able to take advantage of these free rides, unless my new job (when I get one) is reachable from BART.
|| Andrew, 10:46 AM || ||

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