Project Insomnia is many things, but in this context it is simply a "braindump" of whatever I happen to be thinking/reading/watching/doing at the moment. Parental guidance suggested.
With the number of hardcore foodies living in the Bay Area, new food and wine blogs pop up constantly. Food blogs let people connect and share one another's cultures, even if they only live a mile apart.
Some blogs have become so sophisticated that it's hard to differentiate them from online publications. Many food bloggers accept advertising, request books to review from publishing companies and provide professional-looking pictures for each recipe.
"Project Insomnia" and "project-insomnia.com" ™ & SM; site contents © Andrew Rich except where noted.