Project Insomnia is many things, but in this context it is simply a "braindump" of whatever I happen to be thinking/reading/watching/doing at the moment. Parental guidance suggested.
Of course, Bond aficionados will already know that a passing resemblance to either Desmond Llewelyn or John Cleese, coupled to the ability to say "Now pay attention, 007" in a world-weary tone, are likely to be essential prerequisites for the job.
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