Project Insomnia is many things, but in this context it is simply a "braindump" of whatever I happen to be thinking/reading/watching/doing at the moment. Parental guidance suggested.
Leave a cookie in a room with a dog and it will be floor crumbs upon your return -- but with a cat, the treat will be safe.
Scientists say they have now unearthed the reason for the feline's utter indifference toward sweet-tasting goodies: The gene for its sweet taste receptor is riddled with errors and does not work.
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