Project Insomnia is many things, but in this context it is simply a "braindump" of whatever I happen to be thinking/reading/watching/doing at the moment. Parental guidance suggested.
'Who's next?' shouted Walter Munz, the club president and raclette master, to the diners lined up at the grill. The next hungry customer held out a plate already outfitted with boiled potatoes, gherkins and cocktail onions -- raclette's traditional companions -- as Munz or one of his co-chefs lifted a wheel from the fire and carefully scraped a lava-like flow of cheese onto the waiting plate.
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