Project Insomnia is many things, but in this context it is simply a "braindump" of whatever I happen to be thinking/reading/watching/doing at the moment. Parental guidance suggested.
Registrant:Yes, it's registered to GE (parent of NBC) and it was registered on January 7th which I expect is around when this episode was filming. Too bad, because I was going to grab it if it wasn't already...
General Electric Company
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